100 events. Zero answers.
Your tracking plan measures clicks, pageviews, and button taps. But can you answer: "Are users succeeding in our product?"
Probably not. Because interactions don't measure outcomes.
Join Early AccessThe problem with interaction-driven tracking
Your tracking plan probably looks like this:
button_clickedpage_viewedform_submittedfeature_usedsignup_completed These tell you what users did.
They don't tell you whether users succeeded.
You can have perfect tracking of every click and still have no idea if your product is actually working.
What if you measured outcomes instead?
An outcome isn't a click. It's a result—the thing you want users to achieve.
| Interaction (what you track now) | Outcome (what you should measure) |
|---|---|
| completed_signup | User successfully onboarded and ready to use |
| used_feature | User got value from core feature |
| logged_in | User is on track to become retained |
When you define outcomes first, you can finally answer:
"Is our product helping users succeed?"
Build your outcome-driven tracking plan
Basesignal helps you move from tracking interactions to measuring outcomes:
Where we're headed
Basesignal is being built in three phases. Join early access to shape the product with us.
Define Outcomes
Map your user journey. Define what success looks like at each stage. Create an outcome-driven tracking plan that tells you what to measure.
Product Performance Metrics
See how your product performs across the user journey. Understand conversion between stages. Identify where you're losing revenue potential.
Feature & Segment Intelligence
Connect outcomes to features and user segments. Discover which features drive the most value. Identify which micro-segments generate the most revenue potential.
How it works
Define your outcomes
What does user success look like at each stage? Map the journey from first visit to loyal user.
Identify the signals
What events or behaviors indicate an outcome was achieved? Now you know what to actually track.
Measure what matters
Create product metrics tied to real outcomes—not vanity metrics tied to clicks.
"But I need to fix my tracking first..."
You don't need better tracking. You need to know what to track.
When you start with outcomes, the right events become obvious. The noise falls away. You stop debating tools and start measuring what matters.
Join the early access
Basesignal is in early development. Join our Discord to:
Free. No credit card. Just early access.